I like to define myself as an insatiable curious individual. This has led me, over the course of my professional journey, to develop three distinct "hats" that I wear depending on the need, sometimes even overlapping them.
The three "hat" approach allows flexibility and adaptability to the ever-changing needs of the market and businesses. I am convinced that diversification of skills and offerings is crucial to address the constantly evolving challenges in the professional world. Each "hat" represents a specific aspect of my expertise, enabling a holistic approach that goes beyond standardized solutions. I am always on the lookout for new ways to integrate and enhance these services, ensuring tangible added value for my clients.
Consequently, I have managed to build the offering of three different services:
Research Insight
Uncover the power of data-driven decision-making. I offer market research, product validation, and product-market fit assessments to guide your strategic choices
Executive Education
Engage in workshops and masterclasses on digital marketing audits, buyer persona development, and sustainable marketing strategies tailored to scale your business
Advisory Services
Navigate the realms of innovation, sustainability, and marketing with personalized advisory services: from Go-To-Market strategies for startups to brand positioning.
My Framework
Transforming consumer insights into innovative products and services is not just a goal – it's a meticulously crafted process. Discover my comprehensive framework that seamlessly bridges understanding consumer behavior to designing solutions that captivate your audience
1
Empathetic Understanding
Begin by immersing yourself in the world of your target audience. Conduct in-depth qualitative and quantitative research to uncover their motivations, pain points, and aspirations.
2
Insight Synthesis
Analyze the collected data to extract meaningful insights. Identify patterns, trends, and outliers that offer a deep understanding of consumer behavior. Translate these insights into actionable knowledge that informs decision-making.
3
Persona Development
Create detailed consumer personas that represent different segments of your target audience
4
Ideation and Co-Creation
Foster a collaborative environment where cross-functional teams contribute ideas. Encourage co-creation with consumers themselves, leveraging their insights and creativity. This collaborative process ensures diverse perspectives and generates innovative concepts.
5
Prototyping and Validation
Develop prototypes or minimum viable products (MVPs) based on the generated ideas. Test these prototypes with real consumers to validate their appeal, usability, and alignment with consumer preferences.
6
User Experience (UX) Design
Engage UX designers to craft a seamless and enjoyable user experience. Ensure that the product or service not only fulfills functional needs but also resonates emotionally with users.
7
Go-To-Market Strategy
Develop a strategic plan for introducing the product or service to the market. Align marketing efforts with the identified consumer personas and tailor messaging to address their specific needs.
8
Continuous Feedback Loop
Establish mechanisms for continuous feedback and monitoring post-launch. Actively seek customer feedback, monitor usage patterns, and adapt strategies based on real-time data.
Companies I worked with
I believe in fostering collaborative partnerships based on respect, innovation, and shared success.
My three-step approach ensures a seamless collaboration:
Let's connect! We'll start with a call to understand your goals and explore how we can work together
After studying your context, I'll present a structured proposal tailored to your needs. No crystal ball, just a collaborative design for the best possible solution
Join me on a journey of implementation, where I'll guide you every step of the way. Together, we'll reach your goals and refine the process along the journey.
What others say
Discover what people I've had the privilege of working with say about me:
Alessio is one of the best among all people I have ever met. An ambitious person with boundless energy, that’s Alessio
Mattia B.
