I help individuals and organizations navigate the complexities of the market. From understanding consumer behavior to adapting products and guiding innovative strategies, my goal is to empower people to achieve sustainable success in a dynamic business landscape.
My journey is rooted in an insatiable curiosity about the world and a genuine desire to contribute positively. The joy of uncovering new insights and connecting the dots has been a lifelong passion, driving me to excel in academia and apply that knowledge to real-world challenges.
Through research, education, and consulting, I aim to contribute meaningfully to the world and inspire others to do the same.
I believe in fostering excellence through interdisciplinary critical thinking applied to marketing, innovation and sustainability.
Affiliations
I strive to merge academic rigour with practical relevance, with commitment and attention, method, and creativity. I believe that this approach can achieve the right balance.
I have a deep experience in sustainability strategy, innovation, and processes re-design, with focus on a customer-centric approach, and consumer behavior.
Latest Research Projects
AI application in marketing
In the dynamic landscape of marketing, Artificial Intelligence (AI) is revolutionizing the way brands engage with their audiences.
Sustainability Strategy
The evolving global focus on sustainability has transformed it from a trend to a strategic imperative. In the realm of business, developing and implementing effective sustainability strategies has become paramount
Open Innovation
By embracing open innovation, organizations can tap into a broader pool of ideas, foster a culture of collaboration, and accelerate the development of innovative solutions. This collaborative model has proven particularly effective in fostering breakthroughs in technology, product development, and problem-solving.
